There is no denying the fact that exhibitions do an excellent job of boosting awareness about your brand, generating qualified lead and drive your business. Creating attractive displays will engage new customers in your brand and services and will also help in enhancing the engagement with the existing customers.
But simply exhibiting your brand is not enough. As any professional and they’d agree that exhibitions are a strategic process that requires planning and management to make sure that it is able to provide you with the desired results. There are many mistakes that a company makes when they plan the exhibitions themselves without taking any professional help. Let us have a look at some of them.
- Thinking that the exhibition organizers will do the job of bringing people to your exhibition stand
The main job of an exhibition is to bring highly-qualified lead to your exhibition stand, but if you didn’t plan how you will do it and believe that the organizers will drive traffic to your booth, then you are wrong. Simply showing up for an exhibition will do no good to your business.
Professional event organizers know the importance of planning how they will drive people to your stand, how the display of the stand will look, what kind of message the display will deliver, etc. Moreover, they also spend a considerable amount of time on using promotional channels, like advertisements, promotions, social media platforms, etc. for engaging the audience.
- Not providing adequate training to the staff
While your sales team might be very good on phone, it is not the same when they are face-to-face with the audience. After working hard on your exhibition stand and using all the promotional channels, if your staff is inadequately trained in communicating with the people that come to your stand, then all your hard work and investment will go down the drain.
It is very important to work on the etiquettes, behaviour and dress code of your staff well ahead of the exhibition to make sure that they look approachable. People should not find any difficulty in talking to them and the staff should be well-versed with the information or message you are trying to convey.
- Not doing enough homework
If you are participating in an exhibition for the first time, rather than assuming how things will work out, it is better to get in touch with the industry pees to know more about how these exhibitions work. By having a clear idea about the exhibition, you’ll be better able to plan the event and get the desired results from it.
Right from your stand, display, dress code of your staff, etc. everything needs to be decided in advance to make sure that things work out accordingly on the day of the exhibition.
These are some of the most common mistakes that companies make when they try to plan an exhibition appearance by themselves. Rather than trying to do it all by yourself, hiring a reputed management company that has a vast experience of such events is a better bet as these exhibitions have the ability to complete make or break your product or brand altogether.