Discover the World of Fitness First – 6 Months Free of Charge! *
To pitch the memberships, Fitness First has presented six months membership for every contract over 12 months.
On this occasion, Stix (electrostatic films) and stickers were everywhere installed throughout Berlin – at bus stops, on walls, on streetlights, on phone booths, at parking meters, …
This guerilla promotion was supported by display stands in front of the gyms and with various posters at bus stops and on public transport.